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Participants were asked to rank the cigarettes by appeal, taste and harm. The capsule cigarette was then discussed in depth. The pink coloured cigarette and slim cigarettes created significant interest and were generally perceived as most appealing and pleasant tasting, and least harmful. The black aromatized cigarette received a mixed response, with some disliking the dark colour and associating it with low appeal, strong taste and increased harm, whereas for others the smell helped to enhance appeal and taste perceptions and lower perceptions of harm. The novel capsule cigarette, when discussed in-depth, was viewed very positively. Just as research shows that cigarette packs can influence perceptions of appeal, harm and taste, this study suggests that the actual cigarettes can do likewise. The findings have implications for tobacco education and policy. The Framework Convention on Tobacco Control, a global health treaty that seeks to protect consumers from the potential harms of tobacco consumption and exposure to tobacco smoke [ 1 ], includes a number of provisions for reducing the supply and demand for tobacco.
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My maternal grandparents kept a pewter-lidded urn on their coffee table which widened from its base, like hands spread in offering. On top was an inlaid white-stone knob for lifting. The interior was filled with neatly lined single cigarettes. The packs were red and white, wrapped in cellophane. At dinner, beside lit candles in tall silver holders, sat little crystal cups sprouting cigarettes, like pencils in a jar. I would like to say that their home is why I started smoking, although it is not. I enjoyed watching people smoke in old noir films—detectives in fedoras and glamorous actresses in sparkling evening gowns—particularly Bette Davis.
A waify woman in a shimmering sea-green jumpsuit traipses across this double-paneled ad, a cigarette dipping from her fingers. In the background, her 19th-century finishing-school foils sport tightly bound buns and cotton pinafores, visibly bored by classwork that includes egg beating and flour sifting. Eve, introduced in , boasted floral-printed tipping papers and soft packs, and prompted women to identify with a radical Eve-out-of-Eden. These tableaus sprung from the marketing model that Virginia Slims introduced, and continued to use—aspirational, historical, drawing from Second-Wave feminism ethos—at least until the late 's. By then, Virginia Slims smokers were already loyal patrons and heading toward middle-age.